FAQ
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This is a compilation of questions asked by end users and product vendors in 2021
Q: In one sentence, how do EMA Top 3 award winners tand out of the crow of enterprise software products? A: Addressing EMA's empirically determined list of real-life customer pain points in a conclusive and economically impactful manner. Q: Is there a ranking between the three EMA Top 3 award winners of a certain category? A: No. In many cases the three products receiving a specific Top 3 award solve different aspects of the same problem. Q: How does EMA guarantee the quality of EMA Top 3 award winning products? A: The EMA Top 3 award focuses on the early recognition of potentially disruptive new products. Quality matters in this process, but it is within the nature of this type of forward-looking award that in some cases we do not have the same long product history available for evaluation as is used in other, more traditional market research reports. Q: How do you obtain your data? A: We obtain market data through primary end user research. This research data focuses on finding out granular detail in terms of customer pain points and how individual vendors are perceived. We obtain product data through customer conversations, demos, surveys, briefings, and primary experimentation. Q: Can vendors influence the report results? A: No. Vendors are simply notified of their award. Vendors are not aware of any award details before until the report content is complete. |
New EMA Top 3 Enterprise Software Decision Guide - Cutting through the Cloud Native Complexity
EMA Top 3 - How We Obtain and Triangulate Customer and Product Data
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